How Do You Measure Event Success?

Depending on the event type: attendance, revenue, or leads and sales. We think it's actually a combination, weighted specifically to your initial objectives and goals.

Most B2B events and activations are delivered from a marketing budget. Brand awareness, lasting impressions, and measurable ROI are crucial to prove that the event was a good investment.

Our Branding Offer

Our branding team is underpinned by internal resources, but our real strength is in our external relationships and retainers. The quality of our niche marketing experts makes it wildly unviable to employ them in-house — and we're proud of that model.

From adverts to analytics, strategies to signs, merchandise to market research — we cover the full spectrum.

What We Measure

We specialise in the metrics that matter for events:

AVE — Advertising Value Equivalency
PPC — Pay Per Click campaigns and ROI
SEO — Search visibility before, during and after your event
Lead attribution — connecting event attendance to pipeline and revenue
Social reach and engagement

Physical & Digital Collateral

Physical

Signage, banners, and wayfinding
Branded merchandise and giveaways
Printed programmes, schedules, and collateral
Stage and set dressing aligned to brand guidelines

Digital

Event websites and microsites
Email campaigns and invitations
Social media content and management
Post-event reports and highlight reels

Brand Consistency

Every touchpoint — from the invitation to the post-event follow-up — should feel like it comes from the same place. We ensure brand consistency across every element of your event, whether we're building it from scratch or working within existing brand guidelines.

See how our management and production teams support branding delivery →

Let's Talk About Your Brand

If you want to know more about our approach, our measurement frameworks, or our acronym dictionary — we'd love to have that conversation.

Let's Talk About Your Brand

From adverts to analytics, strategies to signs — tell us about your event and what you need to measure its success.